Fashion week is only a few days ago and last week Friday, we were at the Press cocktail where the organisers, sponsors and some of the designers gave us a brief on what to expect from the 7th edition of Heineken Lagos Fashion and Design Week 2017 (HeinekenLFDW). Some of which include;
An African inspired Heineken hospitality collection
Franco Maria Maggi, Marketing Director, Nigerian Breweries had this to say,“ We are even more excited to showcase an African inspired Heineken hospitality collection at this year’s Lagos Fashion and Design week, created by East African designers – Lulu Mutuli and Azra Walji – a demonstration of Heineken’s appreciation of African designs, made possible through collaborative work between the Global Heineken, East African and Nigerian teams”.
Fahion Business Series
This is the 5th edition and will be tagged, “Technology and the Fashion Industry: What lies ahead?. This year, it will be in partnership with Style House Files, TECNO, FETS Wallet, NEPC, Business Day and Eko Atlantic. Taking place on Day 2 of fashion week, #FBS will feature speakers such as, Cosmas Maduka – Founder/CEO of Coscharis Group, Mark Van Iterson – Design and Concept Lead at Heineken Global, Mobolaji Dawodu – Fashion Director at GQ Style, Asiyami Gold – Content Curator, Sissi Johnson – Global Brand Strategist, Mode Aderinokun – Founder at Studio on Mode, amongst others, speaking on Sustainability, Digital, Technology, Sourcing, Manufacturing, Distribution, and Media.
The bloggers lounge is a new and welcome addition curated by The Assembly in collaboration with Newton & David. It will be a networking hub as well as the perfect spot for bloggers to wine down or work before the evening shows. Access is strictly by invitation.
The event was well attended by members of the press (traditional and new media), media personalities, entertainers, fashion designers and other key players in the fashion industry. Watch the clip below for a visual experience of who wore what at the event.