#BEChicAllDay: Brief Essentials Launches New Campaign with Sukanmi as Its Ambassador

After over half a decade restocking the lingerie drawers of women nationwide, Brief Essentials, a Nigerian based lingerie brand, has launched a new campaign with the theme, Be Chic All day. The campaign which features music act, Sunkanmi, is targeted at changing how Nigerian women buy lingerie by ensuring every Nigerian woman is wearing what fits at prices that won’t cost the earth.

Over the years, a lot of women shop lingerie simply as a means to an end. That is, they shop lingerie not because they want to but because they have to or should we say, they need to. This is the reason why many of us struggle every morning with our lingerie. We struggle with the strap, the band, the cup and even the elastic. Yet, stocking up on a new set of fab lingerie is only a desire that could take a really long time to fulfill, probably because of our bank accounts. For some, it is not about the bank account but indecision- We want a particular kind of lingerie but uncertain if it will fit or if you could slay in them.

All these is about to change with Brief Essentials. The lingerie brand is committed to letting you be aware of the fact that, you deserve to BE picky, classy and trendy. You can BE a business woman, a celebrity diva, a badass mom and everything in between and still BE Chic All Day.

To make this a reality, the brand has gone ahead to;

1. Launch a new site:

This is to improve your shopping experience, making it more comfortable for you to shop online.

2. Introduce a new collection of lingerie:

This new collection is for the modern girl on a budget. You can find it under the 6k shop and it is carefully selected to help you stay chic yet on a budget.

3. Introduce a new collection of sleep/loungewear and swimwear:

These come in bold prints and fashion forward styles targeted specifically for the women who insists on standing out. The swimwear pieces do not only accentuate, but they also shape, while each piece in the lounge and sleep collection is a true fashion item.

Beyond these, the brand’s shape wear collection will accentuate all your positive features and dramatically minimize the rest. If you have also been wondering how that underpinning would actually look on your body, Brief Essentials got that covered too. It is therefore appropriate to say, BE has got you covered from sun up to sun down, work time to play time, wedding to maternity and in the words of the brand’s ambassador, Sunkanmi, “BE does justice to every modern girl and curvy woman”.

Brief Essentials cares about all things close and personal for the women who insists on standing out, and we care about how it makes you feel and we believe that it is your right to be #BEChicAllDay.

About Brief Essentials

Brief Essentials, launched in April 2011, is Nigeria’s leading destination for luxury lingerie, shape wear, sleepwear, swimwear, underwear, fitness solutions and more for everyone in Nigeria. Brief Essentials is revolutionizing lingerie buying in Nigeria delivering unparalleled and top-of-the-world products that fits your specific body shape and that’s right for any kind of fashion at the best prices you can find in Nigeria.

Buy Online: www.briefessentials.com | Delivery nationwide from 12 to 72 hours.

Call: 08071991751; WhatsApp: 09090005981; Social Media: @briefessentials

Email: order@briefessentials.com; Get Fitted, it’s Free: 8B Dipo Awolesi Street, Magodo GRA 2, Lagos, Nigeria.